Wednesday, August 15, 2012

Loafin' Around

How many of you know that one of the biggest All-American staples didn't actually come from America? The penny loafer as we know it today originated on the other side of the Atlantic in Norway. They were worn by dairy farmers while waiting in the cattle loafing area (where the cows kick it before getting milked). Back in the 1930s, a photographer from Esquire magazine was in Norway and couldn't help but notice that these slip ons were worn by almost everyone there. 

Once he got the pictures stateside, there was an interest in them. The Spaulding family which owned a leather company began producing their own version while using said photographs as a guide. But it wasn't until the next year, 1934, when G.H. Bass and company (est. in 1876) began making them and Americans really took hold. He coined the name "Weejuns" which is a play on the natives of Norway referred to as "Norwegians". Rumor has it that Mrs. Bass used to kiss each shoe before her husband walked out the door and that inspired the lip-shaped design across the middle.

Loafers~Bass, Chinos~JCrew

Around the 1950s, the cool prep kids were looking for a way to set themselves apart from everyone else, so they started putting a penny in the slit, which is where the term "penny loafers" came from. However it wasn't long before they found a real functional use for it, instead of a penny, they used dimes. Back in those days, if you got in a jam and needed to use a pay phone (remember those?) you could take the dime out your shoe and make your call. As the years went on, different cultures began to pick up on the trend. In the late 1960s, the Italian brand Gucci, created the now iconic Gucci Horsebit Loafer. A couple of other famous endorsers? The preppy president, and the king of pop.

These days they're even more popular as they're worn by all different kinds of people, not just preps. And they can be worn many different ways. They can be dressed up or down. They're extremely versatile, which is a key component to casual style. 


  1. I just learned more about Penny Loafers than before. I have yet to put my pair on. But soon I will, and I'll smile knowing I walk with history on my feet.

  2. Very nice shoes!!

    Cool blog by the way, I'll follow you! If you have a spare minute check mine, hope you like it as much as I like yours. I'd love to hear from you

    Consultant Style Advisor